Looking At The Google Search Engine Result Page: How Is It Formed?

Looking At The Search Engine Result Page: How Is It Formed?

When it comes to online marketing there’s no question that being able to get on the first search engine result page for all your major keywords is the best way to guarantee a steady stream of visitors and therefore business. This means you have to deal with search engine optimization (SEO) to give yourself the best shot of getting one of those coveted spots, but how exactly are they put together? What has changed?

Variety Pack (The Old Way)
While Google and other search engines have always declared that the best content is what they wanted to show (hence the old “Content is King” saying), but getting those results was a challenge. One way Google worked in the past was with the variety pack or scattergun approach. It wasn’t that long ago that every search engine result page would have 1-2 blogs, 1-2 shopping sites, a YouTube video, and some encyclopedia type listings. The hope was to use the entire front page to offer a buffet and assume that the searcher would want at least one of these.

“Intent Algorithm” Of Google
Google has spent years moving their algorithm to rank sites towards figuring out intent. Instead of delivering a variety of different listings and hoping that one of them hits home, they try to figure out why a person is putting in a search. If it’s obviously informational then the results would now be 10 informational websites. If it’s for possible services, local businesses and maps come up. If it’s obviously to buy, you might see 8 results from Amazon.com.

domain authority

Intent matters, especially when it comes to the first page results.

Trust & Authority Matter Now
When Google is bringing up search engine result pages, they are now focusing heavily on the trust and authority that each site has. Why should anyone trust the site’s author? Are they a reliable source of information? Do other major websites in their niche link to them or mention them?

There’s a lot of different factors that go into how search engines determine domain authority and trust, but they’re getting better at it than ever before, which makes it all the more important to practice good optimization.

The results on page one are never an accident and nowadays the particular websites that that are well-written, professional, and carry outstanding information are the ones that get rewarded and Google is likely to continue that trend.

Shisha Smoking Vs Cigarettes

Shisha vs Cigarettes Which is Safer?

Shisha and cigarettes are both just ways of smoking tobacco. So what is shisha vs cigarettes? What are the differences, and is there any health benefit to either version of smoking?

Shisha is a form of tobacco that is soaked in molasses or honey and mixed with fruit. Cigarettes are just standard tobacco (sometimes with additional flavoring). When it comes to shisha vs cigarettes there are no real health differences. Smoking a hookah is just as dangerous as smoking a cigarette because you are still smoking nicotine and the cancer-causing chemicals that are in the tobacco leaf. Indeed, since people tend to smoke hookahs for longer, there could be more risk.

Shisha smokers tend to inhale more smoke and smoke for longer. Smoking a hookah for one hour works out to about the same as smoking 100 cigarettes. There is a lot more awareness about the dangers of smoking cigarettes, but the truth is that the smoke that is produced from a hookah can contain as much as 36 times more carcinogenic tar than that produced by a cigarette, as well as up to 15 times more carbon monoxide. While the carbon monoxide exposure is unlikely to be dangerous long term, it can impair the athletic performance of a sports person, for example, so young college athletes who frequent shisha bars because they think it’s better than smoking could be making a mistake.

2015 CANSA Hookah

There is more lead, arsenic and nickel in shisha tobacco smoke, as well as hydrogen cyanide, and, of course, the smoke still contains nicotine. It is just as addictive, and, since people tend to share their shisha pipes there is the risk of users transmitting disease between themselves. The pipe should be properly cleaned between sessions, and people should be wary of sharing the pipe with friends �” just as they would be wary of sharing, for example, makeup.

Smoking anything that contains tobacco is addictive. What a lot of people don’t realise is that novel tobacco products and novel nicotine products carry risks just like cigarettes and cigars do. We need more education of what those risks are so that people can make informed decisions, instead of putting themselves at risk of infection or at risk of cancer by smoking something that they feel has “more virtue” than cigarettes. Tobacco companies are starting to market alternatives and while they aren’t claiming that they’re safe, that’s what’s implied.

How to find the Best Methods of Psychotherapy in your Area

How to find the Best Methods of Psychotherapy in London

Everyone feels overwhelmed at some point in their lives. Problems such as anxiety, depression and other issues may arise at any time, making it necessary to find a psychotherapist. But how do you find the best methods of psychotherapy that fits your needs? These tips will help you find an effective practice in no time.

• Ask for references

If you have friends or family who are in therapy, ask them if they would recommend their therapist. If they are only going to therapy because they need to and don’t really like their therapist, ask elsewhere. There are many other ways to get recommendations.

For references, you can call your local psychological associations. Contact local universities and college departments of psychology. Your trusted family practitioner or internist might have recommendations as well.

• Go online

Another way to look for therapists is by shopping online. There are many websites available where therapists in your area can advertise their services. Try looking for therapists that talk about their philosophy and their practices rather than ones who are selling themselves.

• Interview them

After you have narrowed your search down to a handful of practitioners, it’s time to start asking questions to see if the practice is a good fit. Ask whether they are licensed to practice in your state, whether they have malpractice insurance, and whether the staff receives regular professional training. Other factors such as age, gender, and availability should also be asked about if they’re important to you.

The most important thing is that you ask a lot of questions. Ask what type of therapy do they practice, how many people have been successfully treated, how their model of therapy works, etc. Many people don’t think to ask these questions, but they can be crucial in finding the right fit.

• Finding a Practice that fits your Needs

Therapy is not a one-size fits all practice. There are various schools of thought that address different behavioral and cognitive issues. When finding a therapist, you need to take into account what type of therapy they practice so that you can find a better fit for your own personal needs.

There are two main types of therapy. The first is psychoanalytical, the second is cognitive/behavioral. Psychoanalytical attempts to delve into the patient’s mind to find the root cause of current life problems. Cognitive/behavioral attempts to solve life problems by identifying root behaviors and thoughts and working through them.

• Finances

Many insurance policies cover mental health care. If you have private health insurance coverage, you should check with your company to make sure they cover this type of treatment, and how you can obtain these benefits. Check to see how much they reimburse you for mental health services, and whether any restrictions apply.

If you don’t have insurance, one thing you can do is see an intern at the clinic. Many clinics have interns available for very low rates. This way, you can have two therapists: the one you are working with and the supervisor supervising them.

• Credentials

After college, psychotherapists spend an average of seven years doing research and post-graduate work before earning their doctoral degree. Before a psychologist can practice independently, they must complete an internship and must have at least one year of supervised experience. This extensive training is what distinguishes psychotherapists from other health practitioners.

Also, check to see that the psychotherapist is licensed. It’s uncommon, but not unheard of for a psychotherapist to operate a private practice without one. Look up their license and, once you make sure they have one, see if there are any infractions against in by looking it up on the state licensing board.

• Listen to your Instincts

Sometimes your gut feelings are the best way to ascertain whether a psychotherapist is right for you. Notice how you feel when talking to them on the phone for the first time. You may be slightly nervous, since it’s the first time you talk to them, but notice how you feel.

When you make your first appointment with the therapist, notice how you feel again. Do they make you comfortable? Do they make you feel heard? You don’t need to decide right away, but if you feel uncomfortable at first you don’t need to go back.

Finding the best methods of psychotherapy can be difficult. There are lots of factors that need to be taken into consideration. But ultimately, finding the right psychotherapy practice boils down to whether you feel comfortable expressing yourself and whether you feel they will help you.